DPx Gear Minimum Advertised Price (MAP) Program
DPx Gear is proud of its role in pioneering this new form of activity image capture. Professional athletes and weekend warriors, aspiring filmmakers and established production companies alike are using GoPro cameras and accessories to simplify capturing video and photos of their most active and exciting experiences. We recognize that our high-quality dealers invest time and resources to deliver an extraordinary customer experience through knowledgeable staff and compelling vendor presentation. To support our resellers’ efforts, GoPro wishes to establish policies that allow resellers to earn the profits necessary to maintain the high level of customer excellence people of come to expect from GoPro dealers. To protect the investment of our high-quality dealers and GoPro’s brand reputation, we have unilaterally adopted a MINIMUM ADVERTISED PRICE POLICY (“MAP Policy”). GoPro established this MAP Policy due to the fact that reseller advertising and sales practices that promote GoPro products primarily on the basis of price could be detrimental to resellers’ service and support efforts and GoPro’s competitive position. Such activities can be harmful to GoPro’s brand, reputation and competitiveness, and allow some resellers to take advantage of the service and support efforts of others. GoPro believes that these practices are unfair and thus discourages such efforts. GoPro, in its unilateral discretion, will not do business with any reseller, as to the products covered by this MAP Policy, if that reseller intentionally advertises any MAP Product below its MAP price. GoPro is confident that this program will strengthen its competitiveness and benefit all of its resellers.